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Good Looking People Are Assholes


Billy Idol in his prime, not giving a shit… because why did he need to?

Let’s just be honest. Good looking people are assholes.

People are only as nice as they need to be. Human nature. If you are already getting what you want, why do you need to try any harder?

And so it goes.

The coolest, nicest people I have ever met have been physically unattractive. Also, the most obnoxious, self centered and rude people I have ever met have been very good looking. Now that is not to say that it is impossible for an attractive person to be nice and for an unattractive person to be horrible. Far from it. But there is an underlying principle at work here. It’s all about leverage and the technical term for it is SMV – Sexual Marketplace Value.

How shocking to suggest that such a thing rules human behavior! Don’t forget that sex is what keeps the human race alive and thus the laws of sexuality are the laws that drive our behavior at the deepest level.

When you see an online dating profile of someone physically unattractive, you can be sure they will make a really big effort to be nice (to someone with a perceived higher SMV than themselves).

And I think, yeah, you better be nice, or talented, or skilled – because you ain’t cute.

This is also why comedians are generally not physically ideal specimens. They have to make up for it somehow.

People grow according to the boundaries given to them and according to what is required of them. When people are cute, others will generally give them a free pass on all sorts of things. This will have been going on ever since their teenage years, and so the conditioning runs deep. This person can replace you easily as there are others lining up to get a piece of them. Hence a really hot guy or girl can be an absolute cunt and people will still come back for more. They don’t make any efforts to develop character because it really isn’t required: They can get laid and paid anyway.

Whereas if someone is physically repulsive, only the absolute pinnacle of “nice” behavior (read: paying for things and not limiting the behavior of the target) is going to get them laid.

There have also been scientific studies done to demonstrate that ugly people are much more likely to be assumed to be guilty of a crime than someone who has looks.

This is why criminal defense lawyers advise their clients to ‘dress to impress’ when up in the dock. Because if they look sharp it will influence others’ perception of their character. The fact that some pieces of fabric arranged in a certain manner indicates nothing of a person’s morals, is completely irrelevant to our primate brains, that are still hardwired to respond to these environmental cues.

So if you are being ignored, I would honestly say focus on your looks, physique, wardrobe and posture, rather than on trying harder to be nice. Of course, don’t be an asshole. (he said, for the sake of political correctness, knowing full well that being an asshole gets results). Also be highly aware of the “halo effect” and how it influences the way to treat others who you perceive as attractive.

The same applies in reverse. If you are trying to get the attention of someone gorgeous, be aware that 100+ other people are trying to get their attention also, and they really don’t give a shit because they don’t have to.

It’s really rare to find someone who treats all people with equal respect, regardless of the person’s physical appeal. This applies to both male and female.

So here’s what to do.

1) Understand reality. Know the game.
2) Accept reality for what it is. It is no use wailing that the world is not fair. That would only make you pathetic and get even worse results. Play the game.
3) Work hard on being awesome. “Be someone worth fucking” as they say. Check out our looksmaxing tutorial.

Pussy Hyperinflation Bad

Social media has turned dating upside-down and confused our poor ape-brains as never before. It’s essential to understand the state of the game here and to maintain objectivity, otherwise you will be doomed to a miserable dating life.

The first thing to observe is that online dating gives you the perception that you have infinite options. Whereas fifty years ago your pool of options might have been a handful of women if you were in a small town or village, and perhaps hundreds of women if you were a city socialite – social media now gives us access to millions of people. You can literally view the profiles of and send messages to millions of single females.

However does this improve your chances? Probably not at all – and here’s why. Let’s get right to the main premise of this piece: Accessibility and genuine options are not the same thing. Put another way: If your actual chances of success with something are zero, it is not worth doing, no matter how much hope you have that it will work out.

The next thing to observe is that your options also believe they have millions of options – many of whom inevitably (sorry) have a Sexual Marketplace Value (SMV) above yours.

In other words, whatever your gender and orientation, your target is probably holding out for someone hotter than you; someone that the online dating smorgasbord has similarly fooled them into thinking feel they have a chance with.

As a result, most conversations go nowhere. Most of the messages that people receive are from people that they do not perceive to be hot enough to be worth their time.

The other aspect of this is that women get tons of attention on social media and dating platforms. You will surely have noticed that on Instagram, the vast majority of females get 10x to 1000x the amount of likes and comments that males get. It need hardly be said that this is entirely based on looks. This thirstiness and giving of immediate IOIs lowers your value.

Ever wonder why Tinder isn’t working for you? A study of Tinder has also found that a man of “average” attractiveness will be “liked” by only 1 in 115 women. It turns out that the 80:20 rule applies here – with 78% of women competing for the top 20% of men and the other 80% of men competing for the bottom 22% of women.

This causes two things to happen.

1) As a male, your value goes down. You are very, very replaceable. If she is attractive, she has a thousand options. She doesn’t even have to be nice to you. She doesn’t have to display any virtues or qualities whatsoever. She can create a super lazy profile saying “just ask” and will STILL get 1,000 messages. Her sense of entitlement and worth go through the roof.

However this causes problems. This sense of entitlement, combined with women’s natural hypergamous nature (their willingness to “trade up” if something better comes along) means that they are essentially holding out for the “super hot guy” who they think they are worth, yet who has so many options that he regards them as disposable too!

Society too has told them that they are worth this – and the social media attention confirms the entitlement – even if they are average looking.

Trust me, with online dating they are only interested in looks. Why do you think that Tinder is so popular with women? It enables them to filter through men really fast by looks, instantly eliminating all but “the hot guys”.

Long and short of it, it works for almost nobody, except the top few percent of good looking humanoids, who are bombarded with messages and have tons of options.

Remember that it is an artificial world. Women who will not give you the time of day on social media (because their “I can do better” online mindset has kicked in) will be far more receptive in the real world, where you can also demonstrate personality and nuance in a way that is all but impossible on a dating website.

Remember also that, in the words of Pimp Rosebudd “She knows nothing about your style until you bring it to her ass”. Don’t assume that she can see your personality online. She probably can’t. She doesn’t “get” you and doesn’t care. She is only thinking one thing “Is he hot enough?” aka ‘gina tingles. She has been spoon fed fantasies of Christian Grey (50 Shades Of Grey), together with various other Hollywood nonsense – and she wants to snag a celebrity Prince Charming – hot, rich, exciting, well hung. The fact that these men are very few and far between is neither here nor there. She has made up her mind that she is good enough and so she will likely brush aside even above average contenders.

In short: You can be awesome and still crash and burn over and over again online…

There are three things to do here and one thing not to do:

1) Improve your look as much as you can. Work out. Looksmax. Make more of an effort to dress well. Study our Looksmaxing Tutorial!
2) Improve your game.
3) Go out and meet women in the real world. Not only will this be better for your game (and your posture!) than hiding behind a keyboard, but you will have better chances. Do not spend your life sitting in a chair staring at a screen. Trust me, it is a killer.
4) Stop tricking off your paper. Stop buying women stuff. Do NOT give money to women online. Do NOT give money to their Patreon for the “privilege” of getting a thank you from them. It’s horrific. Man the fuck up and do not succumb to this nonsense of giving gifts to someone you are not in an actual relationship with and who is not giving gifts to you.

Removing Manipulative People, Cockblocks, Cunts And Swindlers From Your Life

It is extremely difficult to have a completely fulfilling life if there are people attempting to exploit you in various ways for their own ends; riding rough-shod across your fields and trampling your flowers. It’s time to close the gate.

You Are Being Cockblocked

In the modern world it is essentially socially frowned upon for a man to have game, and to be successfully pulling and enjoying sexual adventures. A successful bachelor will be labeled as a player, mocked and even criticized for not “manning up” (translation: for not providing support for someone else’s kids!) Society in general wants to pour salt on a man’s game! And then on top of that, you have the various individuals who make a point of doing so for their own purposes.

High Value Attracts The Sharks

Learning to deal with manipulative people is especially important to “successful people” for the simple reason that the more you have, the more that people will want to have a piece of you. This is simple life 101. The juicier the leaf, the more caterpillars there are nibbling at it. So you will find that as you grow in power in life, the games become more difficult, and the sharks become bigger, faster and hungrier. Achieve sudden wealth and all sorts of people will befriend and flatter you – for their own ends. The same applies to good looks, status and other forms of value – and not everyone plays nice.

So before you present yourself naively as a “high value guy” that has resources and is highly desired by women, you have to ask yourself whether you really want the inevitable consequences of appearing this way. Being desired by women sounds good on paper but you have to consider the fact that these people may well not have any interest whatsoever in improving your life and may only have an interest in improving their own. This is typically not good news!

It is therefore sometimes best to keep your value under wraps and learn to control the “statement” you are making. This applies both to physical wealth and other forms of value such as status. Fame can be a nightmare – as is well known. And displaying wealth merely signals to the pirates that you are a loaded galleon ripe for the plunder.

Human Nature

There are fundamentally two kinds of people. Those who give a damn about you – or at least live by some sort of ethical code where they have a baseline of treating people with respect, and those who are out for whatever they can get and have no qualms about taking what they want for themselves, sometimes with no care for the consequences or damage caused.

This form of selfishness has always lurked in the shadows of human life but appears to be getting more prevalent in the modern world. There is in general less of a code of ethics than there used to be and more of a drive to “get what’s yours”.

Women have been particularly encouraged and legitimized by modern culture (girl power, yay!) to become unashamedly selfish – using their charm and sexuality to gain status, power and wealth. It has already been decreed from upon high that men are assholes, and so, conveniently dehumanized, men are fair game in the eyes of many women.

There is also a “halo effect” where the more good looking a person is, the more virtuous they are believed to be. This has been proven by scientific study. It is also quite possible that being good looking has in fact made them less virtuous: Good looking people are given free pass after free pass for bad behavior and in many cases this has led, through negative conditioning, to them being entirely corrupt – having had no boundaries for so long, that selfishness and manipulation have become so deeply ingrained that they cannot be changed. Reliance on charm has become the absolute default mode. It need hardly be said that after their charms fade, people of this type, having developed no virtue, will have nothing that anyone wants. Women of this type will wail “Where have all the good men gone?” and console themselves with cats, Haagen Das and Netflix binges instead of creating value for others.

Regardless of the trappings and surfaces that people present to you, their glamour and sparkle, their talk and charm, you must learn to see through to the core of the person and understand whether they actually care about you, or whether they only care about their own gain. Even the most skilled manipulator cannot deceive the person who truly understands human nature and can read motive accurately.

This is not a simple yes/no equation. There are various degrees of selfishness. It’s a spectrum – with the majority of people being somewhere in the middle; of course having self-interest, but with an overall concept of fairness and “the win win”.

Some people on the other hand are dangerous – plain and simple. You will be stunned, shocked and flabbergasted at the shit that people are capable of pulling. I have seen people swindle businesses or embezzle funds from friends and family with no qualms. I have encountered people drugging people’s drinks both for sexual predation and for sadistic amusement. And I have seen people fabricate an extraordinarily complex web of deceit in order to bring another person down.

Playing For Keeps

When a woman finds a man that she wants for keeps, the game changes. Now some women are cool and don’t act possessive. But very many will do whatever they can to keep the other women away. Most of the time, the man won’t have an inkling of what is going on. She will be sugar and spice and all things nice to his face, while giving death glares to other females when he is looking the other way. Women are PROS at this. And the more desirable you are, the more intense it gets. You will be disgusted at the dastardly way some women, supposedly the fairer sex, compete with other women. And you have to peep game, otherwise you will get creamed. Watch out for the woman who wants you for herself. Watch out for the ones who are pissed off for a week after you so much as glance at the ass of a girl who was walking the other way down the street. Big red flag. Does she want to control you or does the actually care about your happiness? Chose well!

Putting You In Orbit

A manipulator may even be someone who is not actually fucking you and has no intention of doing so. People who are social climbers want to associate with high value people because it makes them look good or confers other social benefits. You might be being kept around as a kind of accessory. Women also like to collect orbiters. Orbiters are essentially male admirers who she has no intention of sleeping with, but make her look good or do favors for her. Shallow women love to make a display of all the attention they are getting from men. She will pull tricks such as inviting you round to her work place to bring her a coffee (and being the chump you are, you will say yes because then you get to see her, you desperate fool). Unless you are actually getting some, she is not doing this because she is longing to see you, she is doing it because she wants her co-workers to see how admired and powerful she is. It’s pathetic… but it happens – with manipulative people. Cool people don’t do that kind of bullshit. But the problem is that cool people are often the suckers. Because it does not occur to them to do such absurd things, they do not see it coming either. So you need to be wise and adept at reading people. It comes through experience – sadly, often too late, after someone has already fucked up your shit utterly. If you have ever been in the position of having your dreams shattered and looking back, too late, you will know exactly what I am talking about.

I Shall Decide What You Get

Many people are strangely, even perversely controlling. Some people, both male and female – even people you do not have a romantic connection with – will want to play gatekeeper in your sex life. They have somehow decided what THEY think is suitable for you (it’s none of their fucking business!) and will pull various tricks to run off, derail and pour salt on scenarios that do not meet their approval. Family members, co-workers, supposed friends, exes, competing admirers and even complete strangers might have a hand to to play, so keep your eyes peeled.

Women in groups will often cockblock the other girls in the group; and men will be vetted for approval before the girl is “allowed” to associate with him by her friends. Sometimes this is done for justifiable reason – to run off predators, fuckboys and guys who are bad news, but it is often done also out of jealousy or for various other controlling motives; and may even be done habitually, as a matter of course. In general, hotter women are more likely to be ‘locked down’ in terms of social access. In difficult scenarios you may not be able to get her away from her friends and may need to do a stealth number drop and meet with the girl privately. You do have a catch card, don’t you? A simple, small card (smaller is better, it can be palmed!) can be exchanged in 0.5 seconds whereas one of you putting your number in the other’s phone is slow and very visible. If she has been making “I want you” eyes at you, but is in a situation where she is locked down or being pulled away by her mates, you might be able to slip her your catch card by stealth.

…And she will appreciate your discretion. Many women will ONLY sleep with a man who she can trust to be discreet – so learn this skill.

It’s not just women who cockblock though. I once had a situation where a male friend of mine would attempt to fuck up my scene with girls. A man being cockblocked by a male friend! Imagine that! He would either put me down in front of them, persuade me that they were beneath me, cite various pseudo-moralistic reasons why I ought not to be with her (watch out for those) or otherwise undermine the relationship between me and the girl. Sometimes the motive was transparent – so that he could get in there himself. Other times, it was more bizarre – he was actually jealous of the connection and wanted ‘bro time’ sufficiently that he would derail my intimate time with the girl and steal me away. Sounds gay but it in fact was not.. just very, very controlling. Some people are so controlling that they need to be in control for no reason other than that they need to be in control. And some are extremely charismatic, clever and so skilled that they will run rings around you, until you get hip to the game. At the time, I was young and innocent and simply had no clue what was going on, or that anyone could even have such absurd motives. I got creamed. This person successfully salted my game on three separate occasions to my knowledge – and perhaps more! Then one day I wised up, and had a moment of clarity where it suddenly all made sense. But it was sadly far too late for those situations that they had smashed. I don’t hang out with that “friend” socially any more. Such persons are not your friends.

The List Goes On and I have barely even given scratched the surface of the myriad of possible cockblocks you might receive.

Get Clarity

It is contrary to your interests to associate even peripherally with manipulative, selfish people. You must learn the art of removing them from your life.

The first step in reclaiming your life is recognizing who is who. This is mission critical and often extremely difficult. Some manipulators are so skilled that you may only realize ten years later that you were had. In other cases, you would never have known, were it not for information supplied by an ally. And in other cases, you will simply never know what actually went down. It’s sad that so often you only get wise years after, when it really is too late and the past is frozen in time. But that’s life. There must be millions of people who only get clarity on their life when they are old or dying and it’s too late. Don’t be someone who can only look back helplessly thinking “if only”…

Cut The Cords

The next step is to remove people from your life who have their hooks into you. This can be a real adventure and the difficulty may vary. In simple cases you might simply “go ghost” and avoid contacting that person. In more difficult cases you may be required to make serious and drastic life changes to get away from a bad person.

You typically cannot simply confront such a person with their misdeeds and cause them to change. They will evade, lie, cheat… and continue – and furthermore may quite likely take your accusations very personally. Of course, they are perfect in their own narcissistic mind – and so such attempts to reinstate truth and fairness can only be interpreted as an evil attack; one which must therefore be thwarted by bringing even bigger guns into the field. Which the expert manipulator will always have.

A bad person is a bad person and you should think first about saving your own skin. Holding up the mirror to their face will only amplify the darkness. And revenge will often lead to horrible consequences for all concerned. There is only one thing a man can do: You have to remove them from your life and prevent them from fucking up your scene any more.

If the scenario requires any kind of face-to-face engagement, do it privately and inform the person, kindly but firmly, that it is over and that you will be moving forward without them. Cutting the cords should be done cleanly, completely and decisively. Expect that there will be denial and protestations of innocence; possibly even crocodile tears. It’s likely that the perpetrator might try to worm their way back in. But you don’t need them and the real challenge here is simply to stay firm, end the conversation and walk away. They may bait you in order to get you to re-engage. Don’t fall for it. It’s over. Walk away without looking back and make a fresh start.

“Reclaiming your own identity” – on a psychological level – may have some value. Remember that you are a free adult who has a right to consensual relations with another, without anyone else making it their business. You have a right to choose who is in your life and you are not required to maintain social connections that do not serve you positively. You must also be aware that you need to stand up for yourself because people will not always respect you just because that is what they ought to do. Not everyone is cool that way.

Damage Control

A lie, as is well known, “gets half way around the world before the truth gets its pants on”. It may be impossible for you to set the record straight in all instances, but you should take care of reputation management, correcting misinformation wherever it is possible and prudent to do so. It’s sad that people poisoned against you may never know the truth – and in some situations you simply have to let it go and look forward to bright new beginnings.

A Gentleman Does Not Kiss And Tell

A most advisable step is simply not to inform people of your private affairs. At all. Gossip spreads and you know the old saying “loose lips sink ships”. Bank robbers and the like are often caught because they could not resist boasting to someone of their deeds. Keeping an actual secret, especially one you are proud of, is very difficult and most people cannot do it. It’s the same with romantic liaisons. Let’s say you have a new crush. Will you keep it to yourself so that no jealous person can ruin the set? Let’s say you sealed the deal with this super fine babe. Would you be able to resist calling your mates and boasting of your conquest?

Why are you doing this anyway? Going after hot women so that you can boast to your pals is a pretty lame reason to go on the pull – and not only this but women are likely to shut down on you if they suspect this kind of egoism – because they have a reputation to protect too; not to mention that they will likely be seeking someone who is into them for them, not as a trophy! So get clear on your motives and keep your private life private. Intimacy is intimate because it is shared between the persons concerned and no others.

Privacy is even more difficult now in the age of social media. Information about your private life should not be laid out on Facebook or anywhere else. It isn’t Zuckerberg or anyone else’s business whether you are in a relationship so keep it that way.

Trusted Allies

Learn to recognize the true ally – the person who is all the way down for you. There are not many of those true friends in your life and you are lucky if you have one.

The person who is really down for you, all the way down, will be the one to inform you of a conspiracy against you, out of loyalty to you over the perpetrators. But watch out for potential motives for doing so. Maybe they want to give the appearance of loyalty but for some deeper, more calculating purpose. It goes deep!

In order to get loyalty, you have to give loyalty. A person has to believe that they will be better off being loyal to you than not. They have to feel recognized and acknowledged, protected and cared for.

Inexperienced people have no real idea of the value of trust. Someone you can trust to the end is gold. There are too few of those people around. When you find one, do what you can to give this person value and reward them for being true.

Make A List

This is a fantastic exercise. Here is what I would recommend. Create three categories. 1) “People who fucked me over in some way”. 2) “People in the middle ground” (who have done some harm but also some real good, or are under suspicion) and 3) “People who have never fucked me over as far as I know”.

Go through all the people you have known throughout your life. No point in adding people who are mere acquaintances. We are talking about actual friends and people you have spent real time with here. You can even rank the people in some kind of order, with the people you have known the longest or spent the most time with at the top.

Now take a good look at the list. Are the people in category 1 still influencing your life in the present time? Are the people in category 2 being treated cordially yet cautiously? And have you shown your appreciation and gratitude for all the people in category 3? Think back over your life and recall all the people who never actually fucked you over. Be sure to show those people your appreciation. Even in simple ways – remembering their birthday, etc. Sometimes humble goodness goes all too unnoticed.

You may also find that there are some people about whom you find yourself thinking “I just don’t know where I should place that person.” Listen to those instincts, they are there for a reason. Again, be cordial. But be cautious of counting on such people or trusting them with too much.

Private Space

Younger men in particular may have a hard time having actual private space that they are in control of. Family members, room mates, landlords and so on may have a controlling influence. You should be able to take a woman back to your pad without anyone running interference. If you don’t have that kind of scenario, with genuine privacy, you need to get it organized. Having logistics properly handled makes a huge difference to the success of your private life.

Extra Pairs Of Eyes

Not enough people believe that God is always watching these days. Not that I am religious. But the more people think that they can get away with, the more they try. The kind of people you can trust are the kind of people you can trust when you are not looking. But extra eyes – both real and artificial – are always beneficial. Nothing beats a hidden camera to reveal whether someone is stealing from you or a trusted friend to reveal whether others respect you as highly when you are not around as when you are.

Do Not Become The Monster

It is essential that in the course of removing the various gremlins and monsters from your life, that you do not yourself become one of the monsters. So be sure to keep your own virtue and your own high standards. Never sink to their level. A good way to maintain virtue is to get into the habit of doing something for others every day. Not for the punks who don’t deserve it, or merely expect it without appreciation, but for those who need it. Do not become someone who is solely obsessed with getting what he wants at all costs. And don’t waste your life in endless paranoia over enemy action. The world is neither all good nor all bad, so be grateful for the good and seek to heal the bad. Be concerned with the welfare of others, not to your own detriment, but as a matter of general principle. Virtue is the best of all protections against enemies and gives them the least opportunity to tear you down.

Sometimes it takes years, especially when you are younger, for the smoke to clear and for you to realize who is cool and who isn’t, who is worth your time and who is bad news, who is on your side and who never really was. The quicker you can see people’s true colors, the better.

Now that I am older I look back and one of my biggest regrets is the times when I did not see sooner who I should have stayed with and who I should have avoided. Some people are awesome and others are a fucking nightmare. A relationship is an important choice. This person has more power to raise you up to the stars, or smash you down to ruin, than almost anyone else you will encounter. Even if you are ‘just having fun’ this applies.

“Champagne for my real friends, real pain for my sham friends…”

LooksMaxing Tutorial – How To Be The Hot Guy That Women Notice

“It’s your duty to be beautiful… If you want to be loved.”

Looks are the single biggest factor in determining your attractiveness – and this goes for both males and females.

If you look great, eyes will go up when you enter a room. People will notice you. Women will smile at you when you look at them. Women will make and hold eye contact with you more than is necessary. If you approach, they will start fussing over their hair, suddenly becoming concerned over their physical appearance whereas a moment before they were unconcerned with it.

If you look really great, women will deliberately position themselves near you in the hope that you notice them. If you are in the club, women will come and dance near you and ‘put on a display’, becoming louder, dancing more sexily, hoping to catch your attention. Bold women may even open you directly (initiate conversation). If you are already in conversation, their eyes will widen, they may twirl or play with their hair and they will focus intently on you, happy to give you their undivided attention rather than having eyes that wander around the room. If you post an online dating profile, you will get several unsolicited messages per day from women. The better you look, the bolder women become and the more extraordinary the things they will do in order to get and keep your attention.

If none of the above things are happening, then either you need to get your eyes tested or more likely, you are just not looking all that striking and are being treated as wallpaper. If you post an online dating profile and you don’t get lots of messages from women, then you are not looking all that great. Sorry. She has better looking options than you and sees you as “just another dude”. And if you don’t think women are really that concerned by looks; why have they taken to Tinder en masse? It enables them to filter by looks at unprecedented speed. Women are massively influenced by looks and this single fact absolutely dictates the rules of the game.

I know, this is a brutal reality check but it really is true – and the sooner you can suck it up, the sooner you can take action. How many women have called you “handsome” this week? How many women have opened you out of the blue? How many unsolicited messages did you receive from women? Develop your peripheral awareness and use the amount of actual attention you are getting as an accurate yardstick of how good looking you are. Do NOT ask women if they think you are good looking because you will not get a straight answer if they do not think you are good looking. You will get a “you are fine” or “you are not bad” or “just be confident” or some other watered down nonsense. They also don’t want to have to teach you how to be a man. Be aware also that women are often not conscious of how much they are influenced by looks, and that good looks create a “halo effect” that cause them to see you are “interesting” or have various other positive qualities.

The good news is that there are many things you can do in order to increase your attractiveness and the goal of this tutorial is to enable you to raise yourself by at least two “points”. It will take some hard work, some introspection and some commitment but you CAN do this – and it is absolutely worth it because you will get tangible gains in your success in attracting women. If you are single, you will get more attention. When women see other women checking you out, their interest will grow – and if you are already in a relationship, your girlfriend will want more sex, more often. And your chances of getting laid will simply go up – especially when you also improve your logistics, your game and your social status.

Being an “average man”, and in particular being average looking, simply doesn’t cut it in today’s world. Why? Because in the age of social media, women have tons of choices and are getting constant attention. She therefore has an inflated sense of her own sexual marketplace value and is holding out for “the hot guy” that she feels she deserves. So you need to cut through the pack and stand out.

The Red Pill Truth

Step one is to accept and own the red pill truth that attraction rules the way women treat you. If women are treating you poorly, it is because they are not attracted to you. Yes it is good to be a “man of virtue”, but be aware that this does absolutely nothing for whether she is attracted to you – and attempting to attract her with these qualities will most likely cause her to see you as a “simp” or a “white knight”. Start putting yourself first for a change! Take her off the pedestal in your own mind and put yourself back on it. YOU are the one who belongs on the pedestal in your own mind! Own it! There. There you are. Take a good look at yourself. Are you the man you want to be? No? Then it’s time to raise your game. Because that’s your job as a man: To be the most awesome version of yourself you can possibly be. Never put someone else on that pedestal. You belong on there. Never forget this.

Now that’s self-esteem handled, let’s get on to the art of looking damn good… 😉

Looking good involves numerous individual characteristics, the more of which you have the better looking you will be perceived as being. Improve as many as you can but take careful note of which ones are the most important. Resources are always limited and you should use them to your greatest advantage…

Facial attractiveness

The most important single aspect of a man’s attractiveness is his face. This is an in-depth topic and much scientific study has been done in order to determine the characteristics of an attractive face. It has all been scientifically worked out. It’s a challenge to overcome difficult genetics without taking extreme and potentially risky measures such as plastic surgery, however there is much else a man can do.

The science of facial attractiveness has been written up in full elsewhere. Rather than rewrite it all I am just going to link what I thought was a very interesting and useful tutorial – though take note, I think plastic surgery is an extreme measure that should only be used in extreme cases, and with full consideration of the various risks: The complete LOOKS MAXING guide.

Consider carefully the parts about nutrition, about skin care and the comment that someone made: “Facial hair is like makeup for men”.

Height

Most women objectify men very seriously based on their height – and it’s one of the more difficult aspects for a man to overcome. Your options are pretty much to wear built-up shoes, and that’s about it. So do it. Platform shoes such as these awesome New Rock Boots can add 2 to 3 (or more) inches to your height (2 3/4 in the case of the shoes at the link) – and when you are lying down she is not going to be thinking about your height any more. You can also wear thick insoles / lifts in your shoes to bump up your height a little more.

To demonstrate an example of how astonishingly extreme women’s objectification of men’s height can be, Heightism Exposed and Heightism Report are Twitter accounts that have collected eye-popping examples of heightism from other tweets, mostly from women. Warning, many of the tweets collected here are extraordinarily offensive, a shocking testament to these women’s callous indifference and even hatred towards men they consider to have low value. If you had any illusions about women being the ‘fairer sex’ or some other nonsense like that, reading those tweets will bury it. These are female biological imperatives expressed uncut, from the safety of being behind the keyboard. She’s driven by biology – just like you.

Do note however that despite the fact that height is clearly “trendy” for women to hate on, strong cards in other aspects can overcome shortness. Tom Cruise for example is 5’7″ but had legions of female fans in his day. Prince was even shorter at either 5’2″ or 5’3″, depending on the source, but that didn’t stop him from becoming a superstar.

So don’t be disheartened if you are not tall. Do what you can, and remember the cards analogy from our SMV tutorial: Any and all strong cards are good, and strengths in one suit can overcome lesser cards in another. Make the best of what you have and raise your overall SMV in whatever ways you can.

Musculature / Physique / Body Fat

Probably one of the best things you can do for your looks is to lower your body fat and increase your musculature. If you can achieve the “classic” male V-shaped physique, with powerful shoulders, defined abs, triceps, lats etc, you will be considered generally attractive. Lowering your body fat will also reduce under-chin fat and make your jawline and cheekbones more pronounced, improving your facial characteristics.

How muscular should you be? Interestingly, scientific study has shown that men’s ideas on what women would think of as an ideal male physique are often way off base, with men thinking that they need to be way more built than what women consider ideal. Women’s preference in musculature does however vary considerably. Some women only like very muscular guys, athletes and so on. Others go for the more “skinny rock star” physique.

But there is a well-established ‘median’ here which should be considered as your goal; the “Brad Pitt in Fight Club” physique. In a scientific study that allowed women to rank male torsos, without seeing the face, Brad’s torso came out as a hands-down winner over and above other more-ripped physiques as well as skinnier guys: The Ideal Male Physique — What girls want & what guys want to be. This is good news for men because this body shape is much more attainable than some of the ultra-muscular physiques that men think they need – and which women actually don’t find attractive! Note that Brad’s physique for the movie Fight Club, (which was the top physique chosen by women) was the result of rigorous training before the movie shoot and likely not the exact physique that he carries around daily.

Note of course that how women respond verbally may be different to how they respond physically – and their response to “alpha” males has been shown to vary at different times in their cycle.

Note also that it is not necessarily vital to be ripped in order to get girls – if your status is high and you have a very attractive face. Example – Tom Kaulitz of the band Tokyo Hotel (he’s the one with the big hair). Now this man is not by any stretch of the imagination muscular – but at the time that this photo was taken the band had legions of screaming female fans. Note however that he does have low body fat, is taller than his bandmates, and has exceptional facial features – jawline, cheekbones, eyebrows etc are all classic “model looks”. He also has “rock star hair” which is big, spiky and flamboyant (see the section on “peacocking” below).

Low body fat is an essential, though you don’t want to go too far / look as though you are starving because too low body fat is also considered a turn-off. Again, refer to the link above about the ideal male physique, which breaks it down. It’s interesting to note that in ancient times, having higher body fat was seen as a mark of high status – because you clearly had access to resources and were therefore a long way from being on the brink of starvation. Starvation was a very real thing in ancient times and so being too thin was considered to have lower survival and replication value. However now that food is generally available to all in first world countries, it is interesting to note how being overweight is now almost universally considered unattractive. Obesity is also well known to lead to a shorter lifespan – so this is not just a vanity issue, it’s a very serious health concern also. Fat is a killer. Here’s a really great tutorial on losing the body fat and getting an attractive, lean physique.

Change your physique and you will notice the difference in how women respond to you. If you make great progress, don’t be surprised if women who were previously nice to you seem to become more disdainful. They may now be perceiving you as out of their league.

Peacocking

Looks can also be used to display status. This is an important biological principle that applies in the animal as well as human realm and its observation has led to the pickup artists’ strategy of peacocking.

This word came about because the male peacock competes with other males by attempting to display the brightest, biggest and most opulent plumage to the female, with the winner being the one to mate with her. A person who “peacocks” is thus one who displays large, bright or otherwise deliberately noticeable clothing, hair and/or accessories in order to signal high SMV.

The grand, iridescent, erect display of the peacock indicates good genetics, vitality and access to resources. It also indicates “alpha status” as there is no fear of being noticed. That monumental, gaudy and even somewhat ridiculous plumage is awkward to carry around; it certainly does not make him able to fight better or run faster! Yet interestingly, this has the “inverse psychological” effect of making him appear massively confident, even fearless. He is able to risk such an extravagant display and get away with it without being attacked by other males or predators; he is a winner!

Most men are afraid to be noticed, to stand out, typically due to the fear of negative attention and “social shaming” from both other males and females. So they “dress down” and make a great effort to look normal in order to blend in and not be singled out for attention. This has the effect on women of making the male appear lacking in confidence; whereas a man who creates a more striking look is immediately seen as more confident and therefore more attractive. We may look at rock stars, pimps and impresarios, with their garish, gaudy, over the top dress sense and think “what a showboat!” – but there is no doubt that it works. It overrides our rational sense and connects with our innate, primal instincts – which are of course the ones we want to tap into in order to spike female attraction.

Here are some textbook examples of men who have taken peacocking to extremes – with great success:

The “Sun King” Louis XIV of France, alternative models Perish Dignam and Valentin Winter, rock stars such as David Bowie, Robert Smith of “The Cure”, Bill Kaulitz of the band Tokyo Hotel, Movie Star Johnny Depp as Don Juan, old school pimps such as Bishop Don “Magic” Juan and Pimp Snooky (love ’em or hate ’em… but they are peacocking in a big way!)

Now of course, you don’t have to take it as far as these men, but you cannot deny the reality that it causes them to stand out in a big way. With peacocking, nothing succeeds like excess. It’s interesting to observe that none of the above men are “tough guys”. They are all fly looking motherfuckers – but several of the examples given are quite effeminate, with painted nails, makeup and so on – yet women are delirious over them: The examples I chose all have or had large numbers of female fans, or lovers, and / or their own harem.

Take notes and don’t be afraid to be noticed. A good “rule of thumb” to get started with this is that it’s good to have one “show piece” item of attire – whether it is a hat, boots, hair, jacket or piece of jewelry. Other items then play a “supporting role”. Wearing at least one “interesting” item is also beneficial in that it gives a woman who wants to open you an “easy” conversation starter – they can say “I like your ______”. This is then the perfect opportunity for you to tell a DHV story.

To take peacocking further, add more showpieces. The bold, striking looks created by the men listed above combine multiple show pieces to great effect.

Hair

Aside from being the human equivalent of plumage, which indicates vitality, the shape of the hair greatly affects the perceived shape and size of the head. A good haircut in the modern style will bump up a man’s attractiveness by at least one point and will make you feel sharp as well. Modern masculine styles typically increase the perceived “squareness” of the face, accentuating the jawline as if continuing its vertical line as high as possible, and creating the look of a broad, flat hairline and forehead. Dye covering grey hair will generally make a man look younger. As for balding, this is too in depth a topic to cover here – but do what you can. If possible, find pictures of male models that have hairstyles that you like and think would look good on you; this will help a hairdresser create the look you want.

Posture And Body Language

More important than most people realize. Good posture IMMEDIATELY raises your attractiveness by at least one point, possibly more. This is something that you can start fixing right now and it absolutely works! The importance of this cannot be overstated.

How a man carries himself is critical to how he is perceived. Is he cowering, shoulders forward, chin lowered, eyes downcast, as if defeated by life? Or does he stride confidently, shoulders back, chest proud, chin up, eyes level, smiling like the sun as if to say “Behold me! I am a God – and today we celebrate life!” Just this shift alone can get you laid, I promise you.

So add a bit of swagger in order to communicate that you are a man who thinks highly of himself. Remember the pedestal that I mentioned in the introduction? Get back on there! You are important, dammit – so stand like it! When you sit, lean back as though you are King of all you survey (because you are!) Don’t be afraid to take up space and to “own the space around you”. Remember that you are a magnificent child of the stars. A Son of God, if you will. You ARE the Winning Sperm (that already makes you a one-in-fifty-million winner before you were even born!) See yourself as a King and the other men around you as Kings also.

Adopting a confident psychology such as the above will immediately help your posture. There are however very many other details, and body language is absolutely huge when it comes to the topic of attraction. We need a full tutorial on this so look out for that one.

Beyond momentary posture there is your long term posture – and it is important to note that your body adapts its shape to what you habitually do. One of the great postural problems of the modern era is that people spend the majority of their lives sitting in chairs – which causes terrible postural problems, leading over time to anterior pelvic tilt and a very unattractive spinal curvature that makes you appear fatter and less confident than you actually are! If you have a sedentary lifestyle you will absolutely need to take breaks, consider a standing desk and take action to counteract this habitual posture. Another terrible habit is staring down at a mobile phone, which leads to text neck – an unsightly forward droop of the neck which can also lead to significant neck problems over time in addition to looking terrible. I am not qualified to give medical advice but there are tutorials on how to fix these – all over Youtube.

Clothes

As the saying goes, the clothes make the man. A man should pay attention to his wardrobe; gradually acquiring a collection of clothes that make him look great, and having them tailored when necessary so that they fit well. You will find that the more clothes you acquire, the more ‘combinations’ you are able to create that look cool. You want ideally to have several great looks so that you always have something cool to wear and can ‘keep it fresh’ – not always being seen wearing the same jacket etc.

Be aware of the various “handsome guy stereotypes” that are common in our culture. Many women have already “decided” that they want a certain type of guy – for example goth girls will probably want a hot goth guy boyfriend. However it is generally advisable not to make yourself too “niche” because by doing so you would be limiting your options.

Make an effort to take care of your clothes. Find a good seamstress / tailor and have them make any adjustments or repairs needed – or make them yourself if you have the skill of course! See your wardrobe as an investment that should last a lifetime. If you find something that you really, really like – buy two or more, because the same styles will not be around in a few years time and then once it’s worn out, it’s gone.

In general a slimmer fit will show off your physique better. Women often complain about men who wear big, sloppy t-shirts and pants that do nothing at all for their figure. Consider also tailor-made shirts and, if you can afford it, a tailored suit – as well-cut, properly fitted clothes will add another point to your attractiveness!

Another wardrobe tip is that clothes can get stale if left in drawers or a wardrobe for a long time. Some good tips here: 1) an open packet of baking soda left in the corner acts as an odor remover. 2) Collect up all the silica gel packets that get left over from vitamins and other product packaging and keep them in your wardrobe or clothes drawers as they act as dehumidifiers, reducing mustiness. 3) An open bag of cedarwood chips; cedarwood is a moth repellent and also gives a lovely fragrance that is considered one of the masculine fragrances. It will only give a hint to your clothes but it’s a good hint…

Grooming

You should smell damn good, and you should not have bad breath, bits of food stuck in your teeth, hairs sticking out of your nose and so on. These ‘universal basics’ are the same for all, yet there are different ‘levels’ of grooming expected in different social and economic circles. Fashions regarding body and facial hair seem to change every decade so you are probably best advised to keep up with the times. Get your teeth straightened, cleaned, whitened. Pluck those sticking out nasal hairs. This is another topic that could get lengthy but there’s no need to reinvent the wheel so just go to Youtube and look for “male grooming tips”!

Final Note

The above are the most important points of looking good. Hard work is the key to success in life – so get to work and notice the attention you receive going up! And do note that as a man, time is not on your side. You have a limited time to get it together and celebrate your brief moment as a King in the best way you can – by being fully alive.

Be aware also that for a man looks are not everything. Looks are very important, but there are many examples of men who were very successful with women for reasons other than their looks. You can still get the girl if you have great game – but looks help more than most men realize and most men simply don’t do enough to help themselves in this area; thus giving those who do a big advantage. See our tutorial How To Raise Your SMV for a full breakdown of the various attraction triggers (of which looks are one) and a deeper understanding of their interplay with each other.

How To Raise Your SMV And Get The Girl

Note – if you haven’t read the post Decoding SMV please check that one out as it is a prerunner to this one.

Much has been written about the various aspects of the game, however there appears to be one topic about which none can agree: On what a man should best focus his efforts in order to improve his SMV (sexual marketplace value) and increase his odds of getting the girl he wants?

Some say that game is everything and that looks don’t matter. Some say that looks are everything and game doesn’t matter. Some say that if you have enough money, nothing else matters. And others say that your perceived status / power is the fundamental driver of attraction.

They can’t all be right.

The fact of the matter is that any of these qualities, if strong enough, can be enough to pull the girl; and the more you have, the better:

Game: RSD Owen’s infield videos of his crazy, daring pickups as a self-confessed “short balding ginger”, prove the value of game and that pure charisma can be enough.

Status: On the other hand, here’s footage (great documentary by the way) of female fans going crazy over Sting of the band The Police as the band’s star was on the rise. It’s an intense, potentially even dangerous moment – he’s literally just attempting to leave the building after a show in town. Listen to the screaming when he appears in the doorway! Note that he didn’t do anything whatsoever to game them; it’s his talent, rock star status and looks that win all this adulation. Note also that he is not at all confident in this moment and even admits that it is scary. Note also the “alpha female” (top right of the open doorway) who is calling his name seductively and really giving it her best shot to get him. She has climbed up above the others and positioned herself for best possible proximity effect.

Looks: Now here’s a male model – Inkstaboy – with thousands of female fans swooning over his looks. Just scroll through the comments. This is pure aesthetics, nothing to do with any verbal charm, money or game whatsoever. He’s a good looking lad but importantly he really knows how to make the best of himself visually. A textbook example of how good aesthetics and social proof create a “halo effect”.

And we all know that money can buy people’s time, attention… and sexual favors.

In Order To Play The Game, You Need To Know The Rules

Men are in essence simple creatures. They don’t like to be confused. They like a simple set of rules and a goal, so that they can take action. Tell a man exactly what he needs to do in order to get what he desires and he will attack it with vigour and confident, joyful self-assurance. However if the man is confused, not knowing which is his best foot forward, he runs into problems and even depression. Most of men’s problems in the game spring from bad advice, no advice and from prioritizing the wrong things.

In order to grasp this topic and make it simple, the analogy I like to use is that of the stylish, elegant card game Bridge. The cards are dealt and each hand will have strengths and weaknesses in the various “suits” – hearts, clubs, diamonds, spades. You bid to your innate strengths in order to determine which suit becomes “trumps”, however any and all strong cards, whichever suit they are in, are advantageous. The beauty of the game of bridge, is that strategy is the greatest part of the game in the long run, in particular learning to make the best of what you have.

As an interesting aside, the “game of cards” analogy is actually quite appropriate, because the suits are symbolic of human character archetypes. Thus hearts = charisma/game/talent, diamonds = wealth, clubs = status/power, spades = aesthetics (note how the spade shape looks like a hand mirror from the old days? Just a coincidence…)

You should note also that extreme strengths in one suit can help you overcome shortcomings in another: Thus RSD Owen’s incredible game overcomes his below-average looks, while astonishing good looks can make up for extreme shortcomings in terms of charisma. (note, the video at the link is shocking and eye opening!)

You can now see the classic ‘mistake’ that gets made. People see one person with great game crushing it and they jump to incorrect conclusions like “it’s all game, looks don’t matter”. Whereas if you take a step back and use the “bridge” analogy, you have a much clearer picture: All strong cards are good and you should maximize your hand in every way that you can.

It should be apparent now that despite what various “gurus” are attempting to sell you, there is no one-size-fits-all answer to how you should best improve yourself. Work on yourself in all areas, but understand, maximize and play to your strengths while improving your weaknesses in order to increase your overall SMV, which is a combination of all the aspects I have delineated.

I do however think it very important that some aspects should in general be given higher priority than others, and I would strongly advise to put them in correct priority order. You have finite resources of time and effort, thus you must allocate them judiciously in order to make the best of yourself. It could be argued that men who are “naturally successful” with women have simply allocated their resources well and worked hard on these aspects of themselves.

In order or priority, then:

1) Looks: The most important of all. Do not ignore this! Every man should do what he can in order to improve his visual appeal – including both his bodily aesthetics and his wardrobe. No matter where you find yourself now, you should be able to raise your looks by 1 or 2 points, or quite possibly, by several more. Looks are typically underrated in importance and almost all men are not making enough effort in this regard. Check out our full tutorial on LooksMaxing – How To Be The Hot Guy That Women Notice.

2) Game: If you can study one game tutorial alone it is generally advised to study The Mystery Method – as its decoding of the game is built on very solid foundations which hold true even today. Game includes numerous factors from logistics through to body language, approaching, demonstrating value, voice tone, kino escalation and more.

3) Status / Social Proof: Status as far as male-female sexual dynamics are concerned can be simplified into two factors: Tribal leader (admired by men) and Preselection (already desired by other women) aka “Men want to be you, women want to be with you”. Improving your status among men is is generally improved best by rising to the top in your chosen field of endeavor. Social dominance also plays a part. Eminence, talent and skills in your occupation lead to high status. It’s also vital to understand your own strengths and to play to them in order to shine. Another important aspect is to increase the size of your social circle, include people in your social circle who talk you up but exclude people who talk you down or “pour salt on your game” in any way. You cannot permit people to diminish your status in this way and you should be very wary, because people will do it; sometimes even blatantly / in front of your face. Improving your preselection includes various strategies to improve your perception by women as a man who is desired by other women. Textbook examples of men who mastered status game include Peter Stringfellow (appropriately nicknamed the “King of Clubs” and rumored to have slept with 3,000 women), Hugh Hefner of course – and probably the best tutorial on this topic comes from Adam Lyons, who mastered social proof and what he called “entourage game”.

4) Money: This is typically overrated in importance when it comes to attracting women. It is much less important than most men think it is – unless you just want to pay for escorts, exotic dancers, sugar babies or whatever – in which case money gives you all the options and the control that you could want. Just remember if you do that it’s the money they love, not you. For the rest of us – get your money handled so that your own life is under control and so that obstacles in the way of your leisure interests can be removed. Money can also buy you opportunities in the sense that you can place yourself more easily in situations where there are are an abundance of beautiful women. In short, money should be used strictly in order to improve your logistics, your own quality of life and for other forms of self-improvement – and not to try to attract in and of itself.

One last point – as a man, time is not on your side. You really do have a limited amount of time to get your shit together and achieve whatever it is you are going to achieve in life. Most simply don’t work hard enough.

One thing we can all agree on is that apathy / inaction is the worst possible course you can take. “Just be yourself and the right one will come along” is the most terrible advice imaginable and should be ignored absolutely by all men! The burden of performance is always upon a man and men are biologically hardwired to either succeed in replicating or have their genetics “unceremoniously snuffed from existence”. The winning sperm did not “just be himself”. He outswam the entire competition! A man absolutely should give his best possible efforts to making the best of himself. Self improvement is your friend and, although it is decidedly un-PC to say it: Winning Is Everything.

The Consequences Of High SMV

It’s important to remember that sexual marketplace value is a great power in the modern world – and that power has consequences. It can cause good or harm – and when someone suddenly has more power than they are used to, they run the risk of destroying either their own life or the lives of other people. I am absolutely serious about this! The more power you have, the more intensely people will want to try to have a piece of you…

When your SMV is extremely high, women will do surprising and even extraordinary things in order to try to get with you.

It’s interesting how the whole “men must make the first move” thing goes completely out of the window when male SMV hits a certain critical high point. Witness the behavior of women around rock stars – from throwing their panties at them to literally lunging at them tongue first… I remember one woman (very attractive, too) describing “meeting” Simon Le Bon (handsome lead singer of the famous 80’s band Duran Duran) at the height of his fame and saying proudly “I managed to get my tongue in his mouth before the security pulled me away”. How’s that for making the first move? His perceived SMV was so high that this absurd, almost grotesque “trophy moment” was reminisced about fondly, years later by the woman in question – as he epitomized her biological ideals in terms of survival and replication value. He was her Prince Charming – a man who held all the aces – and a woman will instinctively prefer to have a small piece of Prince Charming than a man of lesser value all to herself.

The higher the perceived SMV of the man, the more bold and forward the female will be – almost without limits. Women will deliberately create proximity to an attractive man (an “indirect game” tactic of placing herself either near the man or directly in his path). And if your presence is sharp enough, women will open you (initiate a conversation) rather than waiting to be opened by you. I’ve even had a woman open me with the line “I want to fuck you now” (true story, I guess I was looking good that night!)

The higher your perceived value, the more aggressively she will compete with other females for your attention. Men do not often see the more competitive stuff go down because women typically have much more highly evolved situational awareness in this regard. Not only will they place themselves front and center, but they will do what they have to do to make sure the other girls don’t get a crack at you. They are adept at “shooting their daggers” at other women when the high-value man is not looking, and then when he IS looking, maintaining their “sugar and spice and all things nice” demeanor! Trust me, it happens! And the higher your SMV, the more absurd and ridiculous all this stuff gets. I’ve had women that I have known for no more than 30 seconds in a nightclub physically grab me by the hand and yank me away to a more private location when they sensed that I might be about to be snatched away by other women. I’ve also caught women signaling visually to other attractive women across a room “He’s mine and if you even try you are fucking dead”.

The same general principle of people making crazy moves applies to very attractive women, who may have to deal with stalkers and other forms of harassment from men who will go to inappropriate, absurd and even criminal lengths to get a chance with her. The higher your perceived SMV (male or female), the more extreme the lengths people will go to in order to try to get to you. So be careful, be situationally aware and of course if you are a real celebrity, billionaire etc, you will need a security team in order to protect you from the mad, the bad and the desperate.

People with super high status, ironically, may need strategies to lower their SMV in order to get people to leave them alone! A classic example was the band Tokio Hotel who resorted to going out in disguise after ongoing problems with female stalkers.

Another aspect of this is that if you become someone’s heaven, first giving them a taste of SMV paradise and then breaking it off, it can cause them to lose it completely. So respect the game and respect power, don’t abuse it.

Decoding SMV (Sexual Marketplace Value)

I’m not particularly fond of the term SMV (Sexual Marketplace Value) – because “marketplace” has connotations of sex as a commodity that is bought or traded. However SMV is the term that is in common parlance, so that’s the term we will use; and the commodification metaphor does in some ways suffice – because we are making choices and being chosen and there are comparisons of value going on.

In the most simple terms, people (consciously or subconsciously) assign a value to a person in terms of whether they would be a suitable romantic / sexual partner. A person is seen as “high SMV” when you look at them longingly thinking “Oh God, I so would”. A person with low SMV is someone about whom you think “no way”. It is also possible for a person’s value in your eyes to go up or down from moment to moment, depending on factors such as how they carry themselves, who they reveal themselves to be once you get to know them better, their skills and attentiveness as a lover, the “mood of the moment” and even on whether they are “on form” that day. SMV is always assigned in the present – though it is in some ways influenced by past or future projections. More on that later.

A rating scale of 1 to 10 has been an arbitrary (and somewhat crude) measure of SMV that is used in society, typically among men; with a “10” being considered the epitome of desirability and physical beauty, every man’s “dream girl”.

However there is much nuance and psychology behind people’s behavior in this arena – and everyone’s personal “scale” and ideal of perfection is different. There is also noted difference in whether someone is perceived as having short-term or long-term relationship potential. Anyway here are some details:

1) It’s quite common for both men and women to assign themselves a higher SMV than that which would be assigned to them by others. Physically attractive women are showered with compliments all day long on social media, perhaps getting hundreds or even thousands of likes on their images on Instagram for example. Social media validation, or the lack thereof, can greatly influence and even skew a person’s perception of their own value. There are also many tricks-of-the-trade used to gain social proof on social media, so don’t read too much into it, especially in regards to your own self esteem, if you are not Instagram Famous.

Straight men also tend to regard themselves as better looking than they are. Scientific studies have demonstrated this. Straight men also don’t typically make as much of an effort to maximize their looks (aka. “Looksmax”) as women, because of the widely-held belief that they “ought to be good enough as they are”, and the perpetuation of the “blue pill” social lie that “looks don’t matter” and that their virtues alone (aka. the “white knight” attitude) ought to be enough to make a girl wet. This belief is of course absolutely false. Women love a man who raises his SMV as high as he can and makes the absolute best of his appearance. Devoted care towards one’s aesthetics is an attractive quality that indicates self-esteem. Every girl’s crazy ’bout a sharp dressed (and well built) man.

2) People’ behavior towards others is based on their perception of both their own and the other person’s value. This is important. People assume mistakenly that “everybody wants the 10” – but it is not actually true, at least not in the sense of what they go for. If a person views someone else’s SMV as way above theirs, they may rule themselves out as a potential suitor. Also, a person with very high SMV has many options and a lot of power in the social arena. So the suitor might simply assume (either correctly or incorrectly) that they do not have a chance, or might feel that their own value is not high enough compared to the other options their target will have. This applies for both male and female.

Also, if the suitor views the other person’s value as very low, they will not wish to waste any time on them and may even find their approach / presence objectionable or even disgusting. Many women who have very high SMV feel annoyed and even insulted if a man of very low perceived SMV approaches them. That this person feels as though they have a chance seems demeaning to them, unless they have the grace to accept that every moth will approach a bright lamp; and that it is still, actually, a compliment. Though after she has been hit on 20 times that day and each of those men is wasting her precious time that could better be spent on “Mr Right”, she is bound to get frustrated. In general, people treat people according to their perceived value. Don’t take it personally, just raise your game. As Mystery said “She’s not a bitch, she’s just a bitch to you”.

3) For a man, it is generally considered advisable to be 1-2 “arbitrary units” of SMV above that of your target. If your value is too high in the eyes of the target, they may feel insecure, or even become extremely uncomfortable and awkward (aka “star struck”) around you. If the person feels that you have too much “power” in the SMV dynamic, they will be afraid to make a move and may deliberately push you away as a form of self protection; requiring that you lower your value – typically with a gesture of sincerity, in order for them to feel comfortable with you.

If on the other hand your perception of your own value is below that of your target, this will be interpreted instinctively as low self-esteem – and it’s a turn-off for women. Men think that adulation improves their chances but the opposite is in fact true (unless she already perceives your value as too high). If a man is looking up to her as though he has won the lottery, this tends to make her feel as though she can in fact do better and this will lessen her attraction. Pick any one of her top instagram photos and look at the legions of flattering worshippers. Are they improving their chances? No, they are ruining them!

As men, the dream we all dream of is NOT “to get the girl we think is gorgeous but feel as though she could slip through our fingers at any moment”. The dream is to get the girl who we think is gorgeous and who looks at us as though she has won the lottery. Most men will take the 8.5 who looks at him with stars in her eyes over the 10 who looks semi-bored any day of the week. Feeling as though you could lose someone at any moment, because their SMV is way too high, is a terrible feeling of dread.

It’s similar for women. Their Fairytale Prince DOES look at her with stars in his eyes, BUT also (in her eyes) must have SMV above hers. This is the important part of the equation that is not discussed! Male supplication does not raise her attraction, and it repels a woman who perceives your SMV as below theirs.

You do want your partner to feel that you have options, and that they need to treat you well because if they don’t, someone else will. However too much of this leads to insecurity and jealousy. The balance of value is a tricky thing to achieve but it ensures relationship stability. Both parties must place a high value on each other for a relationship to work, and being “in love” is that mutual feeling that you are each other’s best option for happiness. But one can see how difficult this becomes in reality. Both parties must have options yet must be choosing to ignore them. Sadly many relationships are one sided, with one party being the eager one and the other thinking “This person is good enough until something better comes along”.

These days, female 9s and 10s have so many options that for many of them, their own “ambition” is to snag a rock star, professional athlete, CEO, male model and so on. Your own SMV has to be extraordinarily high for this female to think of you as the best thing she could get – and a typical manner in which this value is communicated is via “social proof” of being seen to be desired by other high value women and regarded as a leader by other men. “Women want to be with him, men want to be him”.

However, there are many female 9s & 10s who don’t necessarily go for someone famous, but go for a man who has a more quiet strength. It’s interesting to observe the boyfriends that top models have. Occasionally they pose with their SO on Instagram etc and “show him off to the world”. In many cases he is not a famous rock star but simply a cool but surprisingly understated dude. There is something about the “limelight” that it is rare for both parties in a successful couple to be vying for it. It tends to follow that one wants to be in the spotlight and the other is content not to be in it – and these personality types in fact complement each other in a relationship. In the past I clearly remember one girl – beautiful, in fact – turning me down because she felt she would be “forever in my shadow” (those were her exact words!)

4) As a consequence of all this, and in summary, the best thing you can possibly do is to raise your own SMV so that your dream girl looks at you with stars in her eyes, rather than as wallpaper.

It will be in your best interests to be seen as The Fairytale Prince. Reinvent yourself if necessary – and remember that SMV is assigned in the present and that what you were in the past is less important than what you are now and what you will be in the future. If anything, signs of self-improvement are regarded very positively as they indicate trajectory. People love someone whose star is on the rise and whose potential seems limitless. Be that person. And don’t make the classic male mistake of placing too much emphasis on past performance. It’s who you are today that matters.

What’s interesting is that in order to appear as The Fairytale Prince, it typically (and controversially) requires NOT that you become more of a “nice guy” – chivalrous, etc – but that you Demonstrate Higher Value in primal terms: Showing yourself as Leader of Men, Already Desired by Women, have access to resources, great aesthetics, charismatic, stylish and well groomed etc.

Here’s the tutorial on How To Raise Your SMV.

How To Handle Logistics To 10x Your Pulling

Logistics, put simply, is the art and science of having your shit together – which enables a smooth flow when it comes to pulling someone back to your pad.

Logistics are really the #1 problem in most people’s lives. Most people, in fact, are prevented from pulling and are hampered in their social life on a regular basis… by obstacles – such as poverty, poor health, the grind or just some other awkward BS that has not been handled and thus gets in the way.

A huge number of the problems that people have in the game can in fact be traced back to poor logistics – and this is an interesting point because it is less often discussed than other “game issues” such as what your opening line is going to be. If you have your logistics handled, then other areas flow more easily and more effortlessly and your social life can flourish. It’s all in the preparation.

If you are genuinely interested in having a great “single person lifestyle”, then give this document serious consideration. Having all these basics handled gives you huge opportunities to enjoy yourself – and having a great lifestyle with options will increase your overall charm, confidence and quality of life. And you will be amazed how much easier pulling becomes when there are no bumps in the road.

Examples of shitty logistics

• Your pad being 55 miles out of town in the countryside. Now don’t get me wrong, I love the countryside. But when it comes to pulling, how many people are going to go all the way out there per year to visit you? About 3. And if you invite them back spontaneously, say after the nightclub, it’s a major commitment that they simply might not be prepared for, in addition to the “Where the hell are you taking me?” factor. Whereas if your pad is 50 yards away, the likelihood they will say yes is vastly increased. If they meet two nice people that night, one of whom lives one block away and is having an after-party, and the other lives 55 miles away in some unheard-of neck of the woods, then guess who gets the pull? The exception to this rule is if you have the kind of country residence where you can hold grand parties of sufficient calibre that people will be willing to travel in order to attend; but even so – unless you are Gatsby – you are unlikely to be able to get the crowd more than two or three times per year.

• You have no totally private space to call your own.

• Your car is full of trash, bits of used chewing gum, the “service engine soon” light is on and you have no money for gas.

• You have 3 weeks worth of dirty laundry piled up in the corner of your room.

• You are sofa-surfing and sleeping on the sofa of your friends house – and you’ve been instructed to not bring anyone back after 8pm.

• You have a rotten, stinking cold and it’s the only weekend off you have in the next 6 months.

• You went out for the night in a car with a group of 5, it’s 2am, the club is kicking out and all the others want to go to another location, so you have no realistic option but to tag along.

• You have to be up in 3 hours to go to work.

• You are in town on your motorbike but you have no spare helmet with you.

• You haven’t slept in 2 days and are zoning out.

• The hot water tank at your flat is broken, or the electricity has gone out, or any other variation of cold / dark / damp.

• Anything else that could be considered a “bump in the road” or obstacle to being able to lead someone wherever you want them to go; anything that obstructs the smooth flow of events and gets in the way.

You can pull with all these logistical hurdles – but the point is you are making it unnecessarily hard for yourself – and your success rate will be massively diminished.

Can you see how in every case, these poor logistics are caused by poor organization and poor prior planning? So, get your life in order first and THEN go out on the pull. Things will start to become easier. Other issues in your game can start to be seen for what they actually are, and then you can fix them.

Logistic 1: The basics

You should be healthy, in shape, independent, have an income and have your shit together in general. Handle any “life problems” that would interfere i.e. don’t be broke, or caught up in any problematic situation. Be drama-free. Be fit. Being in great shape is probably more important than ever these days, where people are inundated with more options than ever before. Don’t skimp on this! You should also have some actual free time and be what is known as “emotionally available”.

Logistic 2: The pad

If you have your own nice, private apartment close to the attract location, then it makes things easy. If you are asked “What are you up to?” by a person interested in getting to know you more intimately, it can go somewhere – because you can simply say “I’m going back to my place – it’s just a couple blocks away – to spin some records and have some tea and cake, wanna come?”

Location is hugely important. If your pad is half a block from meet/attract locations, in town, near to where lots of people hang out, then you will have social and potentially romantic opportunities every single day. So not only do your overall numbers go up by virtue of the fact that you have more chances, but the psychology of knowing that you have more chances means that you are more relaxed and carefree, which improves your game still further.

Love the countryside? Work your ass off, get an in-town bachelor pad as well as a country spot and have the best of both worlds. If you are just in town for a long weekend, get a hotel suite or an Airbnb “whole apartment” for the weekend. No excuses, if you want to pull you have to respect the game. The major pickup “gurus” generally recommend moving to a major city if you want results. It just increases your options massively.

Your pad should be the kind of place that people would enjoy chilling at, even if they were not sexually interested in you – simply because it’s a dope place to hang out. When mixed sets (guys and girls) or groups of girls (not just groups of bros) are texting you saying “can we hang at your place after the club” – you know you’ve got it right.

Note, it does NOT need to be a millionaire’s mansion. In fact it is better for pulling if it is NOT, because that would actually change the tone of the interaction in a way that is not desirable. It just needs to be up together. Don’t trick off your paper.

Your pad should be clean, uncluttered, comfortable, tidy and at least modestly stylish. If someone is “weird” it is usually reflected in their home environment – their home is weird too! It’s a good idea to have your rooms organized according to their primary purpose. In other words, don’t have anything in the bedroom that is unrelated to rest, sleep and sex. If you have a home office, put it in a different room to your general living area – because offices are usually cluttered, and less harmonious / relaxing than a social area should be. If you need ideas for ways to improve the style of your place, look on Pinterest or google images for inspiration.

Make sure your home is not “anti-social” or off-putting in any way. The way you keep your home says a lot about your standards in life. If your bathroom stinks it will likely be assumed that your balls stink too. So all traces of “gross” bachelor habits – pubes in the bathtub, garbage can overflowing, dirty socks on the bedroom floor, dirty dishes in the sink etc – should be gone. Spruce up that nest, son! You should care about the quality of the experience of someone who is visiting your home.

Always over-deliver on promises. First of all, actually have what you say that you have. If you offer cake when inviting someone back, but have nothing but a couple of moldy old carrots in the fridge, then you just caused trust to diminish, rather than grow. However strive to have MORE than what you initially offered – so that people are pleasantly surprised. So if you offer tea, cake and records – then also have cool lighting, a gorgeous sofa to lounge on, a dope selection of DVDs and a widescreen TV, etc etc.

You should be able to bust out some snacks, drinks or even make dinner at the drop of a dime.

Your bathroom should have a stack of nice, clean, fluffy towels. In general, if there is one room in the house that should be spotless, it should be the bathroom. If you can’t bear to do it yourself, hire someone to do a deep clean.

Other cool things to have in the place:
• Massage table.
• DJ setup / good quality sound system for an “instant party”.
• Philips Hue lighting system – the multicolored bulbs – are totally awesome. Being able to boss the lighting into some cool shades at the touch of a button; it’s way cool.
• Video projector or big screen TV.
• Several extra cushions and fluffy throws, for those impromptu movie night moments / extra guests.
• Assorted drinks and snacks.
• “Outdoor chill zone” for those summer sessions. This could include barbecue area, swimming pool, hot tub, loggia / gazebo, covered porch, rooftop garden, etc…

Have a playlist of cool tunes lined up so that you don’t have to be fucking around with that stuff endlessly, or have to get up every 5 minutes to mess with the stereo.

Movies generally provide a “plausible reason” for someone to hang around for a while. Have a selection there. I like DVDs because they are visible. If they are out on the table, someone can indicate interest obliquely by saying “I haven’t seen this!” Then it’s an easy matter to say “wanna watch it?”, dim the lights, get out the fluffy blankets, cosy up on the sofa and allow the magic to happen.

Your bedroom should also have essentials such as condoms, lube, box of tissues somewhere discreet but close to hand. If the panties are just about to come off and you suddenly think “crap, I didn’t get condoms”… then you just ruined the moment.

A variation on the “cool pad” that I have seen involves having a tour bus or RV for festivals and events. This kind of “party zone” is invariably popular and a great way to have summer adventures.

Logistic 3: Transportation

Now depending on where you are in the world, this may mean different things. In the USA for example, it almost invariably means car. Even in cities such as LA, getting around without a car is difficult and cumbersome. If you are out of town, in bumfuck USA, it can be almost impossible. In European cities, you may be just fine without a car, depending on public transport. London for example is just fine with an Oyster card that covers buses and tube. If you are out on the pull with your car, make sure it is clean, comfortable, doesn’t stink and any issues are taken care of. Keep a cosy blanket in the back.

Logistic 4: Look

Look really good, be sharp dressed, clean, well groomed and “100% ready to hit the town”. For a full tutorial check out our LooksMaxing Tutorial – How To Be The Hot Guy That Women Notice.

Logistic 5: Catch card

A catch card is similar to a business card, only it does not contain business information. You are simply giving someone a way to get hold of you. It should have a name and a phone number, with a moderately stylish presentation – that’s it. It’s purely for social purposes. You don’t want to give a business card to a lady you are attracted to, because that leaves some vagueness as to whether your intentions were professional or social.


Asking for a number these days can be awkward – and if the person is not into it, they are required to make an excuse. This also leads to flaking, you get the number and then they don’t pick up, or it is a fake number. The good thing about giving someone your catch card is that a) they will accept it without awkwardness, and if they are not into you, they simply will not call. Whereas if you get a text from them, you know that there is genuine interest in actually getting to know you. So it is non-threatening and a perfect way to screen for actual interest. It also stops you from any possibility of wasting time chasing someone who is not actually going to follow through. If a conversation with someone has gone well, but there is no opportunity for an “instant date”, you are out of time, or they might be about to bounce, simply say as you hand them the card “text me later / when you are free and we will go and have coffee / meet for a drink” etc.

Summary

Logistics FIRST, fun second. ALWAYS. You should fix ALL this stuff before you go out and hit up your favorite spot in town. It just takes work, effort, focus and commitment – that’s all. Note how when it is all handled you will have increased confidence and your mind will be clearer as a result. You will be in control and won’t have any of these worries lurking in the back of your mind, and so you will be able to act without hesitation – because you are now a smooth operator who has their act together on fundamental levels. If you have a spark with someone and they are into you, you can move things forward. Congratulations!

Note how none of this stuff is manipulative. You are simply making it easy for good things to happen – and if someone likes you, they will appreciate that you made the effort to ensure that there were not all these obstacles involved in getting close to you.

It’s not rocket science to get all this together, but it does take some hard work. Maintaining your own successful independent lifestyle in this manner typically involves some real effort. So get cracking because life is short and you don’t want to be looking back in 10 years thinking “if only”. Trust me on that one. Most of the tips in this guide were drawn from actual true-story experiences where logistical hiccups prevented the pull from going down. Damn, I cannot even tell you how much I wish I had had this knowledge when I was 20.

And every day that you do NOT have this together, is a day lost to history. If you don’t fix it, you’ve no-one but yourself to blame…

Final note – if there is anyone in your life who is preventing you from getting all this together, and is an obstacle to you living the kind of fulfilled life that you envision… it might be time to move on. You should be in any romantic relationship out of choice, not because of of a perceived lack of options. And if you have friends or a living scenario that is cockblocking you, it might be time to cut loose and make a clean start.

The Seven Categories Women Put Men In And What To Do About It

Here are the seven categories women put men in, often within minutes of meeting them. I’ve started at the top, with the most desirable.

Note that these are archetypes and it is likely that you have a mix of these qualities.

Note also that it is possible to “gear shift” in between these categories – either up or down, depending on whether you improve, or blow it.

You can tell which category you have been placed in by how she treats you, just as the Moon reflects the light of the Sun. Women are usually right about this stuff and have highly tuned perception for evaluating males rapidly and dealing with them accordingly. It’s an important evolutionary trait. Accept the signals and learn from them, rather than being annoyed at her. The honest barometer of her reaction to you is the best thing you can receive and your ability to receive it will dictate how fast you learn and become a more desirable man.

Whether you accept your fate or whether you do something about it is entirely up to you. But you cannot fake, because she will sound you out. The only thing you can do is raise your game and your desirability to the point where you naturally occupy the position you wish to be in.

1. The Fully Realized Man

This is the Man who has it together on all levels. He is the Man For All Seasons. Successful in all areas of his life. Warrior, Magician, Lover, King. He is strong without cruelty, dominant but not domineering. He is an intelligent leader, has a life built on strong foundations of health, honesty and harmony, generally has a stable family life and a loyal, loving, attractive partner – the Queen to his King – and will be found working towards a higher purpose in the world. He balances his own needs adroitly with the needs of his partner, his family and the greater good. He is the true “good man” that women bemoan the fact that they cannot find.

Another type of fully realized man might be called the sexy bachelor. This type has come to the fore in recent times and has deliberately chosen the single lifestyle. He might be described as and intelligent, successful, mature lover/friend with no strings, No bullshit games and totally good vibes. These are attractive, mature single men who have their shit together on all levels, are inspiring and exciting to be around and are straight to the point without being insecure, cheesy, players, bad boys, or manipulators.

2. Prince Charming

Prince Charming is the female fantasy. The true Don Juan. The rarest of them all. He is the idealized combination of alpha (lover) and beta (husband), having all of their best qualities and none of their bad qualities. He is depicted in Hollywood, Disney and the land of make-believe. The seducer-alpha (#3) is sexy, but treats her somewhat poorly, if not downright abusively – and likely cheats on her, regularly, with other women. The beta (#4) may have a nice house, a nice car and provide for her, but doesn’t turn her on.

Prince Charming is a magnificent specimen – handsome, sexy and powerful, yet also successful, accomplished, fearless, caring; a protector, a lover, a stud and a champion… every woman wants him and yet the fantasy is that despite having countless women throwing themselves at him, he chooses HER, sees her unique, perfect beauty and femininity, and sweeps her off to his castle in the clouds.

It’s nonsense, really. These characters are more the stuff of legend than real life – however they do exist. Top-level rock stars, princes, billionaire playboys, models, actors, top-level pickup artists who literally bang hundreds of women, and other elite characters may occupy this category.

Playing the Prince Charming card takes immense amounts of preparation, skill and Mastery. It’s a life path. Prince Charming is the man with \\all the aces\\ (link to cards article) Yet watch out. When you press this fantasy-button in a female, she will idealize you and go into delirium. She will physically throw herself at you. If you do this right, they will literally lose control – for better or for worse, often for worse.

There’s a video I couldn’t find of Robert Smith (from the band The Cure) in his prime on stage, being mobbed by two women, who had to be physically peeled off him by security while he is attempting to sing a song.

More Robert Smith in his prime. A Prince Charming masterclass.

Look also at Dave Gahan (Depeche Mode), Jimmy Urine (Mindless Self Indulgence), Johnny Depp as Don Juan DeMarco, Brad Pitt, Robert Plant (Led Zeppelin) in his prime for more examples of super charming men.

A classic example from history was Franz Liszt. Widely regarded as the best pianist of all time, the most famous person alive in his day, fabulously handsome and with impeccable charm; he caused women to lose their heads completely. During one of his piano recitals, a silver snuff box fell from his pocket as he was playing. Two women lunged for it – while he was playing – and started brawling, right there in the middle of the concert hall. Another time, a woman snatched up his discarded cigar-butt and kept it in a locket, clasped to her chest for the rest of her life. True story. Liszt likely bedded more countesses and princesses than anyone else who ever lived. And there are many, many more tales.

To become Prince Charming you will need to set yourself absolutely apart from mere mortals, be desired by all and completely unattainable in some way. You will need superhuman game, superhuman good looks, youth, almost supernatural abilities – and massive social proof in the form of hordes of adoring female fans. This character is the one who has all the aces (link to the four cards article coming soon). Curiously, Prince Charming is not necessarily the most muscular, alpha hulk. Many examples we see are of a man in touch with his feminine side and this reflects in his dandy dress, jewelry, flawless demeanor, coquettish nature, playfulness. For Prince Charming is an expert in femininity. He touches her deep inside and causes her femininity to explode into flower.

Now it might sound like the best job in the world but honestly, you may not even wish to be too deeply caught up in this category; because there is an element of real danger involved. Prince Charming upsets the balance of power and the real-world consequences of Him sweeping into her life may not be good – and may even be disastrous. Jealous husbands may want to kill you, she may become obsessed and stalk you, and so on. You are human, yet she has idolized you; pinned all her hopes and fantasies on you. Inevitably at some point, you will let her down – either by revealing some trait of a mere mortal or, more likely, by charming another female – at which point female A will lose her mind and turn into a psychotic, raving lunatic with potentially catastrophic consequences. Watch the movie “Dangerous Liaisons”.

Perhaps the only way to play this card, if it is to be played at all, is either to be an actual rock star, unattainable, or be like the Don Juan played by Johnny Depp:

“I hope you went ahead without me”. Yes, she will do that…

Don Juan offers her a one night stand, with the assurance that it will never be repeated. But it will be a night she thinks about for the rest of her life. Watch out for the jealous husband.

Note that there is a huge difference between Prince Charming and the “Nice Guy” – a difference that must be understood.

3. The Seducer / alpha aka. Bad Boy

This male has abundant options with women and is not at all worried if he loses one, because he can easily get more. He exudes natural style, charm and sexiness. Women sense this about him and so they work to keep him around. The tables are shifted. He doesn’t need to chase, they need to chase him – and he knows it. This gives him swag and genuine nonchalance.

Women do not like to admit – to men – that this class of player exists. Partly because they know he has turned the tables of power, but partly because these guys very often do not treat her very well.

The Seducer alpha can make lewd suggestions and get away with it because of the way he does it. He causes pussy to get wet. Women make it easy for him to make a move on them. If you find women are making excuses to hang out with you, openly flirting, text you out of the blue saying “hello handsome” or just want to kick it for no reason, you have a measure of this dynamic going on.

The alpha / seducer generally doesn’t have anxiety or performance issues. The way he differs from Prince Charming is that he is interested primarily in his own pleasure, rather than hers – and puts himself first in many areas of his life. For this reason, he generally performs really well – because he is assertive, forthright and expressive of his carnal self. There is nothing getting in the way. He is exciting, stimulating – and selfish. This also explains the reason why super high IQ guys have a hard time being alpha. They are too stuck in their heads and cannot “get out of their own way” because they are too caught up in mental chess and consideration of a multiplicity of possible outcomes, whereas the alpha is all-action.

Our bad boy seducer is typically a physically imposing specimen with muscle, height, strong jawline. He may also play the part with motorbike, tattoos, be a DJ, soldier, racing car driver or what-not.. yet he does not necessarily need those things. He may be skinny and short, yet have amazing seductive talk, and an ability to tap into her primal, submissive femininity. This is the man that women want to be fucked by. He has a general air of “I don’t give a fuck”, flirts openly, goes for what he wants fearlessly, laughs it off if he doesn’t get it and women love his demeanour and vitality, and the fact that he is a successful risk-taker.

He isn’t afraid to be a dick and is in fact the dick that women whine about to their beta boyfriends (but still get turned on by).

Quite often, alphas are to some extent losers in other areas of life. Because they truly don’t give a shit. They are not trying not to give a shit, they actually don’t! They are not focused on the stable, mundane, boring world. They do not go out of their way to provide for her and may even be oblivious to her needs. They have a harder time holding down a relationship. They have drama. They may even end up in prison. They generally don’t care two shits about her. They go for what they want and take what they want – and it keeps women – more specifically insecure women – coming back for more.

If you want to be more Alpha:
•Work out more and harder. Get into it. You will get leaner and also it will build testosterone, which will develop your alpha nature. Consider this absolutely non-negotiable.
•Stop giving so much of a fuck what people think, and about what girls think of you.
•Stop over-thinking everything in general.
•Have fun. Fill your life to overflowing with awesome. Do whatever makes YOU excited. Get in touch with this part of yourself instead of living the life of the person who always is thinking of the welfare of others and neglecting his own needs.
•Maintain an abundance mentality. The world is a glorious place full of adventure and opportunities to have fun. There are tons of beautiful women out there.
•Go for what you want but do not pursue and of course do not molest. Be flirtatious and playful, but if she doesn’t pick up what you are putting down, laugh it off, say you were just joking and move on.
•Create a fun, adventure-filled lifestyle. Dump your stressful life and start living the fun life you want. Give it to yourself.

4. The Provider / beta / boyfriend / husband

The Provider is generally truly successful in other areas of his life except with women – and his dating strategy “master plan” is to attempt to capitalize on his success in other areas of his life, in order to increase his chances with females.

This strategy backfires spectacularly when it comes to his sex life. It does not turn her on and appears to her to be manipulative – even though the provider mistakenly thinks he is being more of a man than those low-class “bad boy” alphas – who he looks down upon for having less money, not having their shit together, treating her poorly etc. It vexes the hell out of him as to why she would choose to fuck the alpha over him.

The Provider may well be in a relationship – and his lady might be “going through the motions” – but if you are in the provider/beta category, she may make excuses as to why she isn’t in the mood, she may fake orgasm and she probably won’t be making a big effort to steer things towards sex. She may well be probably secretly getting banged by an alpha – or at least wishing she was. Don’t get upset; humans like sex. If you are a beta boyfriend, she is also probably really sad you don’t turn her on, because she likes everything else about you.

If it feels as though she is making you jump through hoops to get sex, you are in this category. If she dresses up to the nines to go “out with the girls” but never for you, you are in this category. She’s in control of how much pussy you get, it is driving you crazy and yet you are unwilling to walk away for various reasons including a perception that “she’s your best option”.

Even when the provider is her boyfriend, lewd suggestions may lead to his getting shamed. If she ever says “all you think about is sex”… you are in this category. Sorry. Even though you bought her a house and did everything you thought would make you a great man – your sexual desires are absolutely not her priority. But she will break the provider off a bit – not a super amount – if it keeps him around and keeps him providing. However – it is husband sex, not lover sex. Generally, he does not make her orgasm and even if he does, it is perfunctory, serving the most basic purpose only and not super engaging, heart stopping, sheet ripping sex.

The provider / beta is usually living a stressful life. He does not spend as much of his life having fun as he wants, whereas the more selfish alpha generally lives to party, have adventures and be wild. This also gives the Alpha better social energy, better “state”. The provider is mired in a world of bills, duties and responsibilities, going out once a week at best. Some provider types literally almost never go out. Sadly, these men are actually in many ways very deserving of a great woman, because they are often great men who go to great lengths to bring happiness and support to those around them. And the women who reject them sexually will say blue pill bullshit such as “Oh you are such a great guy, just be patient and the right one will come along”. But the facts are facts – these men don’t get her pussy wet and that will probably be the same with the others that come along, too.

Many betas go on to become MGTOWs (Men Going Their Own Way i.e. cutting females out of their lives completely) after being divorced and brutally crushed by the woman of their dreams. Men who are waking up to these facts are generally called “red pill” – the red pill of truth being that the provider frame, much as it is still championed by society as the model of excellence, no longer works as a dating strategy. It may have done so prior to the sexual revolution but those days are gone and being the provider now leads men down a path of misery, rejection and sexual despair. So there is a cognitive dissonance; with men still doing everything they were told they ought to do by their families in order to be good men, and devoting their entire lives to this… and being giving, kind, courteous, charming, loving, caring, generous… and getting absolutely shat on, even despised by the women whose femininity was not aroused by them. These kinds of breakup can cause them a huge emotional crash, even push them to being suicidal.

The beta/provider’s “big mistake” is in making her the focus of his life and seeing her as his “ultimate achievement” – thus not prioritizing his needs, especially his sexual needs, as equal to those of his woman and not maintaining clear, strong boundaries. There is often an element of sexual shame which prevents him from being a self assured, powerfully masculine lover. It also prevents him from accepting, embracing and celebrating her true nature as a sexual creature. Slut-shaming is a hallmark beta trait reeking of bitterness and the Alpha never does it. Also – the Alpha will go get it somewhere else if she does not give it to him, because he has no shame about his sexual needs – and thus never allows himself to fall into a fruitless chase.

The beta foolishly thinks that if he meets her other needs, she will reciprocate with meeting his “big need”, the big thing missing from his life… sex. This is what is known in psychology as a secret contract and comes across as manipulative; despite the fact that to the beta’s “man logic” it seems very fair to him. Sex should not be a “deal”. It should be done out of desire. “Transactional sex” is a massive turn-off to women.

You are only treated as badly as you allow yourself to be treated. If you do not have strong boundaries, it is completely on you.

The provider type generally has weak game and thus does not have as many options sexually, and so she is able to make him jump through her hoops – which he would never actually do if he had multiple, eager options. She will keep a guy as sexually satisfied as she needs to in order to keep him around. This is exactly why she will instinctively satisfy the player guy, suck his dick and make him sandwiches. With the beta-boyfriend, she has already got him, so her biological imperative does not impel her to seduce him. It’s instinct and you cannot blame her for it. Start putting yourself first, walk away from relationships that are not meeting your needs, and… get out and meet more girls.

5. The Orbiter

The first four were the “sex-worthy” categories. Now we come on to those deemed absolutely unsexworthy. The Orbiter has only himself to blame for ending up in this miserable category, really. He is so named because he orbits around her without truly initiating a docking sequence. He is an “admirer” – who is too timid to make a direct move, and she has no sexual interest in him whatsoever. He is also so non-threatening that she can – and does – exploit him for favors. She will call him when she needs a ride, and he will come running. Then she will say “thank you darling you are so amazing” and then “gotta go, bye” and he will say “ok honey call me whenever”. And she will… when she needs his help again.

She may even have flirted with him a little – in the past – but he continues to live in passive hope, despite the fact that she never shows him any genuine IOIs.

He is extremely attached to the outcome and so daren’t make a move for fear of blowing it. He only stays in this category so long as he doesn’t make a move or otherwise become a nuisance or embarrassment to her – at which point he would be friendzoned.

If you find yourself continuing to text a girl who is not responding; or if you are buying gifts for women who are not your girlfriend – these are orbiter behaviors. Don’t do it. Delete her number and move on. It’s done. It is typically very hard to recover from orbiter-land and continued efforts merely reveal you as needy and desperate, not a person of abundant options like the alpha would be. It is “one-itis”. Remember, the kind of man she wants is the kind of man who has options and thus is unattached.

Another thing she might do to an orbiter is invite him to a social event that she is at. He takes this as an IOI and goes there all hopeful, but he completely doesn’t see that he has just been made to jump through her hoop. Having lots of guys giving her attention makes her feel validated, ups her buying temperature, gives her social status. If you jumped through her hoop, you probably ain’t getting any, son. Don’t jump through her hoops, ever. Give her a hoop to jump through instead. That’s frame control.

The other thing an orbiter does is listen to her problems. She may call him to tell him about how the alpha has treated her like shit. Don’t ever make the mistake of thinking that it will help your chances to be the opposite of him. No. In fact, take these things as a great tutorial in how to be the kind of man that women obsess over.

If you are bored, either cut in with something fun or tell her you have to go.

6. Friendzone

This man makes the mistake of disguising or not declaring his sexual intent from the get-go; a very unattractive trait reeking of insecurity and performance anxiety.

Once he has done this, it makes it hard to “out” his true intentions, and he is constantly seeking, vexedly, the right moment to make his move. Only trouble is, the right moment never comes, and he is inwardly tortured… so at some point it blurts out, often super awkwardly and he feels like he is making a fool of himself even as he spits out his statement of desire. Embarrassingly, she tells him “we are just good friends” or “I would prefer to keep things the way they are”. If this type of thing happens, either your game was simply weak, unconfident and not smooth.. or she was just not interested full stop. Better to flirt right from the outset and be unattached to the outcome. Some you win, some you lose and it’s best to cut the losses quicker, not get hung up on them and invest your time in self improvement instead of following around some chick that you foolishly told yourself was “the one”.

The friendzone is a specific place, a desperate and dissatisfied state of mind. You do not want to “hang out” there. If she has given you the “lets just be friends” speech / text / etc; either delete her number and move on, or just forget about it, or state that you have no interest whatsoever in being just friends – because it does not meet your needs.

Whatever you do, don’t make the mistake of “accepting” her friendzone offer in the secret hope that she will change her mind later. By doing this you signal that your needs and desires are negotiable. This ain’t good. Far better to put your bid in, say you want her and are not interested in “just friends”, but she is welcome to get in touch if she changes her mind – and then cut off the interaction politely but clearly. Then DO NOT call back or attempt to chase in any way whatsoever. It’s not manly. State your intent, stand your ground and maintain total control of your frame. Remember in a negotiation, if the other party will not accept your terms, what would you do? Simply get up and walk away from the table.

Sometimes it might be a shit test; she might be putting you in friend zone to test your frame. Either way, the only way to win it is to state your desire without shame and hold your ground. If she has any actual interest, she will be in touch. If she is not in touch, she was truly not interested and you should be man enough to just let it go.

We are “trained” to be polite and not tell girls that we want them, often shamed for our desires and it sucks to find out that doing what we thought made us “good men” absolutely kills our chances. A man must be rock solid in his ownership of his desires and have no shame about them. He must also not force them on others and accept that others may not desire the same.

The best overall cure; stop being ashamed of your desires. It is perfectly acceptable to desire a woman; though you must of course respect her boundaries. If she tries to shame or insult your statement of desire, own it, laugh it off and say “I am a man, I do have a pulse, what do you expect?” and casually change the subject as if nothing happened.

7. The Creep

The creep is completely un-sexworthy in her eyes. She finds him loathsome and her greatest hope is that he will not make a move on her. The creep’s main failing is given away by the name – creep.. he “creeps while she sleeps” and secretly plots to get her; but has terrible self-esteem, is unsure of himself, super nervous, desperate, may follow or even stalk her obsessively. These are the primary characteristics. Secondary characteristics are generally physical and reflect that he has put more energy into jerking off onto pictures of her than into personal grooming. So he may be overweight, socially uncalibrated, have bad breath, terrible style sense, smell bad, be a slob or various other unattractive-yet-fixable traits. This is the person she skillfully avoids at 3am when the nightclub has turned into a “sausage fest” of intoxicated low-status males. All she wants is for this person to leave her alone. She hates these people, avoids them at all costs and typically for a hot girl, is frustrated about the sheer amount of energy it takes to keep them away from her.

To get out of this category, a good start is by fixing yourself up.

First of all, get the foundations (aka “fundamentals”) of your life together. Start taking care of yourself and loving yourself. Start putting your quality of life first. Nothing is worth sacrificing your health, prosperity or sanity for. Get your logistics handled:

Get your money straight.
Get your health straight.
Hit the gym.
Get your grooming straight – fix your teeth, hair, etc.
Get your wardrobe together.
Celebrate life, rather than over-obsessing on getting laid.
Cut the negative influences from your life. Fantastic tutorial from Owen RSD here:

It is never too late to change your ways. Stop chasing, work on yourself, let her be her… and enjoy who she is without wanting her to be any other way.

8. Wallpaper

There’s actually an eighth category – although this might be considered a non-category in that these men are simply not “seen” and therefore not categorized: Wallpaper.

Whereas The Creep is deliberately avoided, The Orbiter and the Friendzoned Man make some kind of failed attempt, Wallpaper is simply not noticed. These men are barely even background noise and don’t evoke a response either positive or negative. They aren’t making any effort whatsoever to game. This category may even be the largest of all. The category may also include old men who just aren’t trying any more, stable married men not in the sexual marketplace, those who are sick and infirm, the seriously obese, but the majority will simply be passive bystanders who dress entirely plain and do not make any real attempt to get noticed, look good or involve themselves in her life in any direct way.

Some have placed themselves in this category deliberately – for example “true” MGTOWs, those who have taken vows of celibacy, monks and the various kinds of recluse.

I am generalizing – but these men typically do not make any attempts whatsoever to game her. They may admire her from afar, but have essentially either been deselected by fate, have deselected themselves either deliberately or are doing nothing whatsoever. And as has been said, if you do nothing, your genes will be unceremoniously snuffed from existence.

It’s an irony that this category also includes men who were told “just be yourself” and took it a little too literally.

As for being “too old” – consider that Charlie Chaplin married his 18 year old love at the age of 54 and sired his 11th child at the age of 72… and this was before Viagra. You can’t help but feel a bit proud. Go on boy!

How To Be An International Man Of Mystery In One Easy Lesson

Bond. James Bond: The grand entrance of a super-seducer.

This famous movie scene was very carefully and artfully put together to portray the first character entrance of an “ultra seducer”, an idealized Alpha Male with almost superhuman levels of game. It ended up becoming one of the most well-known movie character entrances of all time and “sets up” the James Bond series of films, and Sean Connery, for spectacular worldwide success.

I urge you to watch this clip (actually two scenes) a few times as there is a ton of game here. There are a mass of subtle details, and the amount of useful information that can be gleaned from this is invaluable. It’s got all the pieces, together with a rare window into the heady excitement of what remained of the now-forgotten, opulent, sparkling, dangerous world of the courtiers of old. A lot happens in these brief seconds – and every single thing Bond does is Alpha. I will unpack some of the details for you.

In the first shot where he is seen, Bond’s presence is already palpable even though his back is to the camera! Not everything is revealed at once (a classic seduction strategy in itself) but is delivered in a timed sequence, each step raising the tension higher than the last – first his back, then the voice. Only when he delivers his famous introduction is his face revealed.

He’s impeccably groomed – everything is put together flawlessly. In manner too, he has the demeanor of rock solid confidence and detachment. Every move, from the snap of the lighter to the raised eyebrow, is slick but understated. He’s not saying “Hey everybody, look at me”. But he’s incredibly focused and strong, utterly self-assured and powerful, carrying himself with the I-don’t-give-a-fuck demeanor of an apex predator.

Note the now-legendary “pause for effect” when Bond speaks his name, and how it gives power to his words. This pause is a classic technique employed by skilled speakers. Note also the deepening voice tone as he meets her eyes with a powerful “Alpha gaze”. This unflinching stare-down is a challenge, a projection of pure intensity and dominance. A simple statement – “I am stronger than you. Fear me.”

Sylvia Trench, the alpha female, immediately sets him a return challenge to see if he’s really up to it, by raising the gambling stakes to danger level and meeting his gaze with her own. She is a very powerful woman; accustomed to being able to control most men easily. She has sufficient wealth that she doesn’t care one whit if she loses heavily at the card table. She is seeking not monetary profit, but deep down in her primal nature wants a man who is more powerful than her; strong enough to be an actual challenge, who is not just going to be pliable or try to offer her the same old thing that she can already get so easily (and therefore doesn’t want). She only wants a man who is truly powerful and strong enough to really excite her.

So she uses the power of her money as a test to see if she can fluster him (at which point she would lose any interest). He is utterly nonchalant – no hesitation whatsoever before voicing, with the superb dismissive gestures of the left hand, that he has no objection to dancing with potential loss of a large amount of money. He just doesn’t give a shit either way.

As the cards are dealt, still maintaining super strong eye contact and only breaking off with the glances required by the card game, he responds to her ‘test’ with a joke “looks like you’re out to get me” – a superb double entendre on the word ‘get’, from the obvious meaning of conquest at the card table to the conquest of seduction. He’s also framing the situation as though it is her who is the one who is pursuing him – subtly reinforcing the idea that she has already decided that she wants him.

His joke teases her, shows that he is unafraid of bringing the subject around to the realm of sex, and she responds with an indicator of interest, parrying his thrust by pretending that she hadn’t thought of it but immediately raising him by indicating flirtatiously – yet subtly – that she liked the idea.

Note how he ends up in control of the frame: Winning helps of course, but he treats this with absolute detached amusement. He is the one who gets up to leave, cutting off the interaction with total disinterest. He simply has more important things to do – which makes her instinctively chase him.

This is the “hook point”. Now she is flirting more overtly, showing desire, fluttering her eyelashes seductively after saying “just when things were getting interesting.”

“Do you play any other games”… another double entendre on the word “games”, subtly yet quite deliberately placing the suggestion of sex in her mind once again before pulling it back with “apart from Chemin de Fer” (the name of the card game they were playing in the Casino). The hidden meaning here is “Are you down for sexual encounters?”

She returns his quip with “Golf… amongst other things”, another subtle sign of interest, cleverly playing along with his innuendo (subtle compliance) and indicating the possibility of sexual availability and intrigue.

At this point, despite all the cleverly veiled talk, she has indicated clearly that it’s on – so he immediately goes direct and tells her assertively where and when the date will be. Notice the “lock in” – just as taught by the modern-day Mystery Method! – he leans back against the booth. Leaning back against the wall in this manner is an alpha power position, leaving her with her back to the room and appearing to observers to be the one chasing him. This raises his stock even higher. He then tells her exactly what to do and for the second time walks away absolutely decisively and powerfully, not a lingering glance: Leaving her confused, excited and intrigued as to who this man of such astonishing mystery and confident power is.

To watch the body language even more closely, watch the scene with the sound turned off. Note how at no point in the scene does he lean in, follow her or physically pursue in any way. She is the one who follows him. He doesn’t hang around “hoping” for anything. He doesn’t waste any time at all on her, he’s on a mission. He has to go; and by having something far more important to do than to be waylaid by this beautiful woman, he sets himself up way higher than all the other men she typically meets; who would immediately arrange their world around her as the “pinnacle” of all they could hope to achieve. Bond on the other hand, while certainly interested in her, is totally carefree and not in the least invested. It’s a masterclass in being direct whilst having total freedom from outcome.

Bond remains completely in control of himself throughout, whereas throughout the scene her interest in him grows gradually yet continually with every stroke he plays. By the time he walks away she is so desirous of him that she seems barely able to prevent herself from running after him and is left spellbound, watching him as he strides away purposefully.

And you thought these movies were just fluff!

Bond is a hypothetical character, and movies are not real life – yet this glamorous scene is loaded with knowledge of male-female interactions and of how actual seduction works. Ian Fleming – the author of the James Bond stories – was a highly erudite, worldly and accomplished man who had worked for British Intelligence during WW2.

All is not as it seems in the world of the court. It’s high level stuff, moves so fast that it’s intoxicating and Bond’s work here is as smooth a pick-up as you will ever see.

Scene II: Enter Miss Moneypenny…

Next, the famous “Moneypenny” scene. Moneypenny is basically throwing herself at him. She wants him, badly – and poses all kinds of attempted seduction in order to try to win him over. She plays a classic role – of a frustrated, attractive working girl trapped in an office job, begging for some real excitement and longing for Prince Charming to come and seduce her, sweeping her away to his castle in the clouds.

She is clearly infatuated with Bond – in at the deep end – and her supplicating voice tone “I’ve been looking all over London for you” is not that of a secretary but that of an upset girlfriend longing for her man to come home and make love to her!

She knows Bond is ‘out of her league’, but doesn’t care – she will readily give it all, given an ounce of encouragement. At every turn, he demonstrates Alpha quality. He seizes her hand, sings to her, leads her in a pretend dance, teases her, kisses her on the forehead, treats her as though he has every right to behave badly and do whatever he wants. He’s totally politically incorrect – and he’s absolutely unfazed by her slap, continuing to plough ahead nonchalantly. When she voices her complaint, not at his bad behavior, which she is getting turned on by, but at the fact that he will not date her – “you never take me out to dinner”, now this is an archetypal example of a “shit test”. If a man is flustered by her complaint (a natural expression of her femininity), he loses control of the frame and loses the girl.

Note how Bond doesn’t even bother to deal with the question on her terms, maintains total composure and doesn’t allow any negativity to invade the space, immediately coming back with “I would you know, only M would have me court martialled for illegal use of government property.” Note again another fabulous double entendre, the words “use” and “property”. Even though Bond’s sexist “property” joke subtly reduces her to object status, it’s the best one-liner in the scene and the veiled suggestion of being used by him sexually in some taboo manner, combined with the stylish delivery, raises her temperature even more: Her eyes widen and she melts into his arms like a submissive hen. It’s a perfect example of the beautiful woman who chooses the jerk over the nice guy through primal instinct and addiction to the drug of sexual excitement.

What really makes the scene is that she has actually got some great game herself and their dance is not altogether one-sided. Note how when he goes to kiss her forehead a second time, she uses a “back turn”, taking away her attention from him as soon as he ‘crosses the boundary’ into actually trying to kiss her. She controls the frame momentarily here, allowing him to bend the ‘office rules’ right to breaking point before bringing things sharply back to business – however she knows deep down that cards such as her back turn are not aces in this set and that even though she is giving it her best shot at getting him to attend to her womanly needs, it cannot give her the hold over him that she really wants. Finally, we see once again that he just doesn’t care less either way.

The delight of this scene is that it is played out continually throughout the Bond movie series and never consummated, leaving the audience tantalized as the office rules only serve to increase the electric charge instead of dissipating it.

A subtle seduction game is played on the audience by the filmmakers and by Ian Fleming, the master storyteller – the viewer is flirted with in every movie, teasing and leaving them ever hungry for more.

The Wrap-Up

Now, how is all this useful to us ‘mere mortals’? First, note the “dance of seduction” that takes place in the rapid-fire exchanges. How the energy is ‘moved around’ between the male and female, and how they push each other away in order to make each other hotter for the other. Note also how in the glamorous world of the courtier, the surfaces and depths of things dance with each other.

As Napoleon said “Place your iron fist in a velvet glove.” The arena of high society is a world of invisible swordplay, where moves of power are always hidden under the glittering surfaces.

Of course, it’s hard for the average man to pull this sort of thing off when you don’t have thousands to burn carelessly on the casino, and you’re not an international spy with an actual mission! However, many of the attributes of Bond are actually within reach of “the rest of us”.

There are many distinct factors that have made him what he is. As the saying goes, it’s all in the preparation: He’s spent his life in training to be an elite agent with impeccable skills in innumerable disciplines including driving, skiing, fighting and shooting.

A spy must also be a master conversationalist, courtier, seducer and survivalist, being able to move gracefully and powerfully both in high society and in battle.

Bear in mind that excellence, as was famously said by Aristotle, is not an act but a habit. We become what we do repeatedly, and mastery of anything only comes from continual focus, preparation, training and dedication. You can’t spend your life sitting on the sofa eating potato chips and playing video games, and then walk out, smelly and unshaven, in a dirty T-shirt… and impress a super hottie. She will immediately see, from your appearance and manner, that you are not someone who habitually pushes themselves, seeking peak performance and the ‘edge’ in life. The successes of tomorrow are built on the right actions of today.

The whole notion that we can conjure the life of our dreams into being, simply by wishing for it, is a total illusion.

It is a fantasy which appeals to the “lower nature” and inherent laziness of all creatures, who then without realizing their error, use it to avoid making actual effort. However, having an inspiring dream is the first step. Then, it is up to you to get off your butt and make it happen. No-one will do it for you, and being an international man of mystery does not fall into your lap.

It is sheer hard work, dedication and focus. The same applies to your dating life. Commit to self improvement, pure and simple – and you will begin to shine ever more brightly. Effort is more painful than non-effort. But the presence of beautiful women in your life is a reward for the effort you put into redefining yourself as the best version of yourself that you can be. Women have options: and to attract the best women you must be the best option.

And remember: You don’t have forever.